Saturday, November 23, 2013

World Prematurity Day!

The big work project I've been focused on this fall was the buildup to World Prematurity Day on November 17th. This day raises awareness about the global problem of prematurity. One in every nine babies is born too soon, and of these 15 million babies, 1 million die every year.

As part of the day, buildings, fountains, bridges and more sites across the world go "purple" for prematurity - the signature color of the March of Dimes. I worked Sunday from about 7am until 12:30am that night covering building lightings, celebrity tweets, and and more on our social media platforms - Facebook, Twitter, and Instagram.

Here are a few of my favorite lightings from World Prematurity Day 2013:

Empire State Building, New York City
Peace Bridge - Connects US to Canada
Cinderella's Castle - Walt Disney World, Florida
Singapore Flyer, Singapore
Niagara Falls, Canada

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